:root {
  --ink: #2c1734;
  --ink-soft: #614b68;
  --paper: #fffdfd;
  --paper-pink: #fff5fa;
  --paper-purple: #f8f3fb;
  --brand: #d60e81;
  --brand-dark: #8c0c80;
  --purple: #6d117f;
  --orange: #FFA630;
  --line: #eadde8;
  --success: #176b4d;
  --danger: #9a1f35;
  --shadow: 0 22px 70px rgba(75, 37, 79, .12);
  --radius-lg: 32px;
  --radius-md: 22px;
  --radius-sm: 14px;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 92px; }
body {
  margin: 0;
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.65;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
button, input, textarea { font: inherit; }
button { cursor: pointer; }
:focus-visible { outline: 3px solid #f08abf; outline-offset: 4px; }

.skip-link {
  position: fixed;
  left: 16px;
  top: 12px;
  z-index: 1000;
  transform: translateY(-160%);
  background: var(--ink);
  color: white;
  padding: 10px 14px;
  border-radius: 10px;
  text-decoration: none;
}
.skip-link:focus { transform: none; }

.container { width: min(calc(100% - 40px), var(--max)); margin-inline: auto; }
.section { padding: 104px 0; }
.section-tight { padding: 72px 0; }
.section-pink { background: var(--paper-pink); }
.section-purple { background: var(--paper-purple); }
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 14px;
  color: var(--brand-dark);
  font-size: .78rem;
  font-weight: 800;
  letter-spacing: .13em;
  text-transform: uppercase;
}
.eyebrow::before { content: ""; width: 24px; height: 2px; background: var(--orange); }
.section-head { max-width: 720px; margin-bottom: 46px; }
.section-head h2, .article-hero h1 {
  margin: 0 0 16px;
  font-size: clamp(2.1rem, 4vw, 4rem);
  line-height: 1.02;
  letter-spacing: -.045em;
}
.section-head p { margin: 0; color: var(--ink-soft); font-size: 1.06rem; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  border-bottom: 1px solid rgba(234,221,232,.8);
  background: rgba(255,253,253,.92);
  backdrop-filter: blur(16px);
}
.nav-wrap { min-height: 82px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand { display: inline-flex; align-items: center; text-decoration: none; line-height: 0; }
.brand-logo { display:block; width:80px; height:auto; object-fit:contain; flex:0 0 auto; }
.site-footer .brand-logo { width:108px; }
.brand-mark {
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  border-radius: 14px 14px 14px 5px;
  color: white;
  background: linear-gradient(135deg, var(--brand), var(--purple));
  box-shadow: 0 10px 30px rgba(214,14,129,.2);
  font-size: .9rem;
  letter-spacing: -.07em;
}
.brand-name { font-size: 1rem; }
.nav-links { display: flex; align-items: center; gap: 23px; }
.nav-links a { text-decoration: none; color: #4e3b54; font-size: .93rem; font-weight: 700; }
.nav-links a:hover { color: var(--brand); }
.nav-cta { padding: 11px 17px; border: 1px solid var(--ink); border-radius: 999px; }
.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  border-radius: 13px;
  background: white;
  color: var(--ink);
  align-items: center;
  justify-content: center;
}
.nav-toggle svg { width: 22px; height: 22px; }

.hero {
  position: relative;
  overflow: hidden;
  padding: 86px 0 70px;
  background:
    radial-gradient(circle at 82% 20%, rgba(255,166,48,.14), transparent 28%),
    radial-gradient(circle at 14% 75%, rgba(109,17,127,.11), transparent 30%),
    linear-gradient(180deg, #fff8fc 0%, #fffdfd 76%);
}
.hero::after {
  content: "";
  position: absolute;
  width: 400px;
  height: 400px;
  border: 1px solid rgba(182,14,112,.13);
  border-radius: 50%;
  right: -180px;
  top: 38px;
}
.hero-grid { display: grid; grid-template-columns: 1.08fr .92fr; gap: 70px; align-items: center; }
.hero h1 {
  margin: 0 0 22px;
  font-size: clamp(3.25rem, 6.4vw, 6.35rem);
  line-height: .91;
  letter-spacing: -.068em;
  max-width: 780px;
}
.hero h1 span { color: var(--brand); }
.hero-copy > p { color: var(--ink-soft); font-size: clamp(1.07rem, 1.5vw, 1.22rem); max-width: 650px; margin: 0 0 30px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-bottom: 28px; }
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 9px;
  min-height: 50px;
  padding: 13px 21px;
  border-radius: 999px;
  border: 1px solid transparent;
  text-decoration: none;
  font-weight: 800;
  transition: transform .18s ease, box-shadow .18s ease, background .18s ease;
}
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--brand); color: white; box-shadow: 0 14px 34px rgba(214,14,129,.2); }
.btn-primary:hover { background: var(--brand-dark); }
.btn-secondary { background: white; color: var(--ink); border-color: var(--line); }
.hero-social { display: flex; flex-wrap: wrap; gap: 9px 17px; }
.hero-social a { color: var(--ink-soft); font-size: .9rem; font-weight: 750; text-decoration-thickness: 1px; text-underline-offset: 4px; }
.hero-social a:hover { color: var(--brand); }

.hero-visual { position: relative; min-height: 560px; display: grid; place-items: center; }
.portrait-shell {
  position: relative;
  width: min(430px, 92%);
  aspect-ratio: 1;
  border-radius: 48% 48% 44% 44% / 52% 52% 40% 40%;
  padding: 13px;
  background: linear-gradient(145deg, var(--brand), var(--orange));
  transform: rotate(2deg);
  box-shadow: var(--shadow);
}
.portrait-shell img { width: 100%; height: 100%; object-fit: cover; border-radius: inherit; transform: rotate(-2deg); }
.floating-card {
  position: absolute;
  width: 210px;
  border: 1px solid rgba(234,221,232,.9);
  border-radius: 18px;
  padding: 16px 17px;
  background: rgba(255,255,255,.96);
  box-shadow: 0 18px 50px rgba(60,28,66,.12);
}
.floating-card strong { display: block; font-size: 1.5rem; letter-spacing: -.04em; line-height: 1.1; }
.floating-card span { display: block; color: var(--ink-soft); font-size: .78rem; margin-top: 5px; }
.card-growth { left: -18px; bottom: 64px; }
.card-role { right: -10px; top: 80px; }
.card-role strong { font-size: 1rem; }
.status-dot { width: 8px; height: 8px; background: #25a66b; border-radius: 50%; display: inline-block; margin-right: 7px; }

.proof-bar { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: white; }
.proof-grid { display: grid; grid-template-columns: 1.4fr repeat(3,1fr); }
.proof-item { padding: 27px 24px; border-left: 1px solid var(--line); }
.proof-item:first-child { border-left: 0; padding-left: 0; }
.proof-item strong { display: block; font-size: 1.5rem; line-height: 1.1; letter-spacing: -.04em; }
.proof-item span { color: var(--ink-soft); font-size: .82rem; }
.proof-label strong { font-size: 1rem; letter-spacing: -.01em; }

.about-grid { display: grid; grid-template-columns: .82fr 1.18fr; gap: 76px; align-items: center; }
.about-image { position: relative; }
.about-image::before { content: ""; position: absolute; inset: 26px -18px -18px 26px; border-radius: var(--radius-lg); background: linear-gradient(145deg, #f6c4df, #ffe0b5); z-index: 0; }
.about-image img { position: relative; z-index: 1; width: 100%; max-height: 650px; object-fit: cover; object-position: center 23%; border-radius: var(--radius-lg); box-shadow: var(--shadow); }
.about-copy h2 { margin: 0 0 20px; font-size: clamp(2.2rem, 4vw, 4.15rem); line-height: 1; letter-spacing: -.05em; }
.about-copy p { color: var(--ink-soft); margin: 0 0 18px; }
.about-principles { display: grid; grid-template-columns: repeat(3,1fr); gap: 12px; margin-top: 29px; }
.principle { padding: 17px; border: 1px solid var(--line); border-radius: 17px; background: white; }
.principle strong { display: block; margin-bottom: 5px; }
.principle span { font-size: .84rem; color: var(--ink-soft); }

.expertise-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; }
.expertise-card {
  position: relative;
  min-height: 250px;
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: white;
  overflow: hidden;
}
.expertise-card::after { content: attr(data-number); position: absolute; right: 18px; top: 8px; color: #f4e9f1; font-size: 4.5rem; font-weight: 900; line-height: 1; z-index: 0; }
.expertise-card > * { position: relative; z-index: 1; }
.expertise-card h3 { margin: 40px 0 11px; font-size: 1.25rem; letter-spacing: -.025em; }
.expertise-card p { margin: 0; color: var(--ink-soft); font-size: .94rem; }
.card-icon { width: 42px; height: 42px; display: grid; place-items: center; border-radius: 13px; background: var(--paper-pink); color: var(--brand); font-weight: 900; }
.tool-cloud { margin-top: 34px; display: flex; flex-wrap: wrap; gap: 9px; }
.tool-cloud span { border: 1px solid var(--line); background: rgba(255,255,255,.85); padding: 9px 13px; border-radius: 999px; font-size: .84rem; font-weight: 750; color: #54415b; }

.filter-bar { display: flex; gap: 8px; flex-wrap: wrap; margin-bottom: 26px; }
.filter-btn { border: 1px solid var(--line); background: white; color: var(--ink-soft); padding: 9px 14px; border-radius: 999px; font-weight: 750; }
.filter-btn[aria-pressed="true"] { background: var(--ink); color: white; border-color: var(--ink); }
.case-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 20px; }
.case-card { border: 1px solid var(--line); border-radius: var(--radius-lg); background: white; overflow: hidden; box-shadow: 0 12px 40px rgba(76,45,80,.06); }
.case-card[hidden] { display: none !important; }
.case-visual { min-height: 280px; padding: 26px; display: flex; flex-direction: column; justify-content: space-between; color: white; }
.case-social { background: linear-gradient(140deg,#6d117f,#d60e81); }
.case-seo { background: linear-gradient(140deg,#2a2445,#5e3e83); }
.case-paid { background: linear-gradient(140deg,#d60e81,#FFA630); }
.case-web { background: linear-gradient(140deg,#1b4b5f,#446a78); }
.case-kicker { font-size: .75rem; font-weight: 850; letter-spacing: .12em; text-transform: uppercase; opacity: .84; }
.case-metric-row { display: grid; grid-template-columns: repeat(3,1fr); gap: 9px; }
.case-metric { padding: 14px; border-radius: 15px; background: rgba(255,255,255,.14); border: 1px solid rgba(255,255,255,.18); backdrop-filter: blur(10px); }
.case-metric strong { display: block; font-size: 1.25rem; letter-spacing: -.04em; }
.case-metric span { display: block; font-size: .72rem; opacity: .84; }
.case-screen { border-radius: 18px; border: 1px solid rgba(255,255,255,.2); padding: 16px; background: rgba(255,255,255,.09); }
.mini-bars { display: grid; gap: 10px; }
.mini-bar { display: grid; grid-template-columns: 76px 1fr auto; gap: 10px; align-items: center; font-size: .74rem; }
.mini-bar i { display:block; height: 7px; border-radius: 9px; background: rgba(255,255,255,.24); overflow: hidden; }
.mini-bar i::after { content:""; display:block; width: var(--w); height:100%; border-radius:inherit; background:white; }
.case-body { padding: 27px; }
.case-tag { color: var(--brand-dark); font-size: .75rem; font-weight: 850; text-transform: uppercase; letter-spacing: .08em; }
.case-body h3 { margin: 8px 0 11px; font-size: 1.45rem; line-height: 1.15; letter-spacing: -.035em; }
.case-body > p { margin: 0 0 18px; color: var(--ink-soft); }
.case-body details { border-top: 1px solid var(--line); padding-top: 15px; }
.case-body summary { font-weight: 800; cursor: pointer; color: var(--ink); }
.case-details { padding-top: 16px; color: var(--ink-soft); }
.case-details h4 { color: var(--ink); margin: 16px 0 6px; font-size: .98rem; }
.case-details ul { padding-left: 20px; margin: 8px 0 0; }
.case-details li + li { margin-top: 7px; }
.case-meta { display: flex; gap: 8px; flex-wrap: wrap; margin-top: 17px; }
.case-meta span { padding: 6px 9px; border-radius: 8px; background: var(--paper-purple); color: #604a67; font-size: .76rem; font-weight: 700; }

.process-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 12px; counter-reset: step; }
.process-card { position: relative; padding: 24px; border-top: 1px solid var(--line); }
.process-card::before { counter-increment: step; content: "0" counter(step); display: block; color: var(--brand); font-weight: 900; margin-bottom: 28px; }
.process-card h3 { margin: 0 0 8px; font-size: 1.1rem; }
.process-card p { margin: 0; color: var(--ink-soft); font-size: .9rem; }

.quote-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; }
.quote-card { padding: 28px; border: 1px solid var(--line); border-radius: var(--radius-md); background: white; }
.quote-card blockquote { margin: 0 0 24px; color: #4f3b56; font-size: .96rem; }
.quote-card blockquote::before { content: "“"; display: block; font-size: 3.5rem; line-height: .65; color: #e8aacb; font-family: Georgia,serif; margin-bottom: 12px; }
.quote-person { display: flex; align-items: center; gap: 12px; }
.avatar { width: 40px; height: 40px; display: grid; place-items:center; border-radius: 50%; color: white; background: linear-gradient(145deg,var(--brand),var(--purple)); font-size: .78rem; font-weight: 900; }
.quote-person strong { display:block; font-size: .9rem; }
.quote-person span { display:block; font-size: .75rem; color: var(--ink-soft); }

.insight-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 17px; }
.insight-card { display:flex; flex-direction:column; min-height: 280px; padding: 27px; border-radius: var(--radius-md); border: 1px solid var(--line); background: white; }
.insight-card:nth-child(2) { background: #fff9f6; }
.insight-card:nth-child(3) { background: #f9f5fc; }
.insight-topic { color: var(--brand-dark); font-weight: 850; font-size: .75rem; text-transform: uppercase; letter-spacing: .1em; }
.insight-card h3 { margin: 25px 0 12px; font-size: 1.3rem; line-height: 1.18; letter-spacing: -.03em; }
.insight-card p { color: var(--ink-soft); margin: 0 0 25px; font-size: .92rem; }
.text-link { margin-top:auto; font-weight:850; color:var(--brand-dark); text-decoration-thickness:1px; text-underline-offset:5px; }

.contact-grid { display: grid; grid-template-columns: .82fr 1.18fr; gap: 52px; align-items: start; }
.contact-panel { padding: 31px; border-radius: var(--radius-lg); background: var(--ink); color: white; }
.contact-panel h3 { margin: 0 0 12px; font-size: 1.7rem; letter-spacing: -.035em; }
.contact-panel p { color: #dccfe0; }
.contact-list { display: grid; gap: 13px; margin: 27px 0; }
.contact-list a, .contact-list span { display:flex; align-items:center; gap:10px; color:white; text-decoration:none; }
.contact-list a:hover { color:#ffd6eb; }
.contact-social { display:flex; flex-wrap:wrap; gap:9px; }
.contact-social a { border:1px solid rgba(255,255,255,.2); border-radius:999px; padding:8px 11px; color:white; text-decoration:none; font-size:.78rem; font-weight:750; }
.form-card { padding: 32px; border: 1px solid var(--line); border-radius: var(--radius-lg); background: white; }
.form-grid { display:grid; grid-template-columns:1fr 1fr; gap:16px; }
.field { display:grid; gap:7px; }
.field-full { grid-column:1/-1; }
.field label { font-weight:800; font-size:.84rem; }
.field input, .field textarea { width:100%; border:1px solid #d9cbd7; background:#fff; color:var(--ink); border-radius:13px; padding:13px 14px; }
.field textarea { min-height:145px; resize:vertical; }
.form-note { color:var(--ink-soft); font-size:.78rem; margin:13px 0 0; }
.form-note a { color:var(--brand-dark); }
.form-status { margin: 14px 0 0; min-height: 1.4em; font-weight:750; font-size:.88rem; }
.form-status.success { color:var(--success); }
.form-status.error { color:var(--danger); }
.hidden-field { display:none !important; }

.site-footer { border-top:1px solid var(--line); padding:32px 0; background:#fff; }
.footer-grid { display:flex; align-items:center; justify-content:space-between; gap:24px; }
.footer-copy { color:var(--ink-soft); font-size:.82rem; }
.footer-links { display:flex; gap:17px; flex-wrap:wrap; }
.footer-links a { color:var(--ink-soft); font-size:.82rem; }

/* Article pages */
.article-hero { padding: 86px 0 55px; background: var(--paper-pink); }
.article-hero .container { max-width: 840px; }
.article-meta { display:flex; gap:8px; flex-wrap:wrap; margin-top:22px; color:var(--ink-soft); font-size:.82rem; }
.article-shell { width:min(calc(100% - 40px), 840px); margin: 0 auto; padding:70px 0 100px; }
.article-shell h2 { margin:38px 0 12px; font-size:1.55rem; letter-spacing:-.025em; }
.article-shell h3 { margin:28px 0 8px; font-size:1.15rem; }
.article-shell p, .article-shell li { color:#55435c; }
.article-shell li + li { margin-top:7px; }
.article-shell .callout { margin:34px 0; padding:22px; border-left:4px solid var(--brand); background:var(--paper-pink); border-radius:0 14px 14px 0; }
.back-link { display:inline-flex; gap:7px; align-items:center; color:var(--brand-dark); font-weight:800; text-decoration:none; margin-bottom:24px; }

@media (max-width: 980px) {
  .hero-grid, .about-grid, .contact-grid { grid-template-columns: 1fr; }
  .hero-copy { text-align: center; }
  .hero-copy > p { margin-inline:auto; }
  .hero-actions, .hero-social { justify-content:center; }
  .hero-visual { min-height: 480px; }
  .proof-grid { grid-template-columns:repeat(3,1fr); }
  .proof-label { grid-column:1/-1; border-left:0; border-bottom:1px solid var(--line); padding-left:0; }
  .expertise-grid { grid-template-columns:repeat(2,1fr); }
  .process-grid { grid-template-columns:repeat(2,1fr); }
  .quote-grid, .insight-grid { grid-template-columns:1fr; }
  .nav-toggle { display:flex; }
  .nav-links {
    position:absolute;
    top:calc(100% + 1px);
    left:0;
    right:0;
    display:none;
    flex-direction:column;
    align-items:stretch;
    gap:0;
    padding:12px 20px 20px;
    background:white;
    border-bottom:1px solid var(--line);
    box-shadow:0 15px 30px rgba(40,24,44,.08);
  }
  .nav-links.open { display:flex; }
  .nav-links a { padding:11px 0; }
  .nav-cta { border:0; border-radius:0; }
  .site-header .container { position:relative; }
}

@media (max-width: 720px) {
  .container { width:min(calc(100% - 28px), var(--max)); }
  .section { padding:78px 0; }
  .section-tight { padding:56px 0; }
  .hero { padding:62px 0 44px; }
  .hero h1 { font-size:clamp(3.05rem,16vw,5.1rem); }
  .hero-visual { min-height:400px; }
  .portrait-shell { width:min(330px,88%); }
  .floating-card { width:170px; padding:13px; }
  .card-growth { left:0; bottom:20px; }
  .card-role { right:0; top:55px; }
  .proof-grid { grid-template-columns:1fr; }
  .proof-item, .proof-item:first-child { border-left:0; border-bottom:1px solid var(--line); padding:20px 0; }
  .proof-item:last-child { border-bottom:0; }
  .about-grid { gap:48px; }
  .about-image { max-width:430px; margin-inline:auto; }
  .about-principles { grid-template-columns:1fr; }
  .expertise-grid, .case-grid { grid-template-columns:1fr; }
  .expertise-card { min-height:auto; }
  .case-visual { min-height:250px; }
  .process-grid { grid-template-columns:1fr; }
  .process-card { padding-left:0; padding-right:0; }
  .form-grid { grid-template-columns:1fr; }
  .field-full { grid-column:auto; }
  .form-card, .contact-panel { padding:24px; }
  .footer-grid { align-items:flex-start; flex-direction:column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior:auto; }
  *, *::before, *::after { animation-duration:.001ms !important; animation-iteration-count:1 !important; transition-duration:.001ms !important; }
}

@media (max-width: 760px) { .brand-logo { width:72px; } .site-footer .brand-logo { width:96px; } }